You might have heard of this digital marketing term called Search Engine optimization and how it is an important and defining factor for the performance and success of your brand website.
A brand’s website is one of the topmost crucial channels for interacting, attracting, engaging, and converting the users into customers. Therefore, brands and businesses make huge investments in their SEO strategies to achieve these goals.
Content on your website is the most important component of your SEO strategy as it is what satisfies your consumers’ queries and questions. So we have brought the best content for your SEO i.e. user-generated content.
What Is User- Generated Content & SEO?
According to Taggbox, which is a UGC platform user-generated content is the content created and shared by the digital and social media users. A huge part of UGC on social media is related to the brands and their products & services.
User-generated content is the most authentic, reliable, and credible content that provides realistic information based on the real experiences of the actual customers of a brand that helps greatly in potential customers to make informed decisions & evaluate a brand.
Now, Search engine optimization is the process of making your website more engaging, discoverable, search engine friendly, consumer-centric, etc. with on-page tactics & off-page tactics.
Content is one integral part of On-page SEO that helps in attracting and engaging the consumers from search engines so this is where the user-generated content unites with search engine optimization.
So, here we have listed the role of user-generated content in the SEO strategy and success.
Role Of User-Generated Content In SEO
1. Access To Fresh & Valuable Content
As we discussed that the content is hugely crucial in search engine optimization as the 2 out of 3 types of user queries relate to content i.e. informational and navigational queries.
So it is essential that the content is fresh, unique, relevant, and trustable. This is where you can leverage the user-generated content perfectly as it is available abundantly on social media and digital platforms.
Having informational and fresh content on website is important constantly and creating such content would require huge investments but when you curate UGC it will help you hugely reduce the cost and improve your returns on investments.
2. Build Trust, Authenticity, and Credibility
User-generated content is the most trustworthy, reliable, and realistic information about the brand and that is not possible to achieve with the branded content as it is biased for brands.
So, having user-generated content as the results to search queries for users will lead to building trust and credibility for the brand. As user tend to trust the recommendations from their peers or existing customers.
This UGC will help in giving the real information leading to more engagement with the content and more traffics from search engines to the website leading to better results. Also,Google’s algorithm values the authentic & engaging content highly in its ranking factors.
3. Improve Engagement & Dwell Time On Website
Engagement is hugely important when it comes to measuring and improving search engine optimization efforts and returns where content is the component that helps in attracting and engaging the users.
So, displaying valuable and relevant user-generated content on your website will help in bringing user engagement. The diversity of content shared by a different user demographics will make it more intriguing and creative to drive engagement.
As the engagement increases, it also increases the average time spent by the users on the website i.e. dwell time. Dwell time is a crucial element that improves the website rankings on the search engine.
It also reduces the bounce rate of your website. This leads to better SERP ranking along with more impressions for search queries leading to more exposure and eventually more traffic to the website.
4. Target Long-Tail Keywords
Long-tail keywords for those who don’t know, are the keywords that are longer in nature like a short or seed keyword is like Reebok Shoes and long-tail example of this is Black & Red Reebok Outdoor Training Shoes.
So, Targeting long-tail keywords is an important element as those short or seed keywords have high competition as more brands are targeting those with better investments into it.
Whereas long-term are easy to target and have a lesser competition on these keywords so they are easy to rank for as well. User-generated content is filled with such long-tail keywords as these are the same users who make those long-tail search queries.
So, using UGC to target these long-tail keywords will be a beneficial tactic to generate traffic from the search engines and maximize your returns and results.
5. Social Media Sharing & Reach
Social media channels are a necessity in this digital age where more and more consumers are using social media to explore and discover for products and services.
So, when you share such content links from your website to your social media profiles, it will have the same impact or even better on the social audiences with more and more users engaging with the content.
And you can leverage that to drive traffic to your website as you can share some parts of the content on social media and redirect the users to your website to access the full content.
This will lead to boosting your social media presence along with more organic traffic and engagement to your website. This organic traffic will ultimately lead to a better ranking of your website in search engines and improve your search results.
Search engine optimization is crucial as the digital media influence is growing day by day so the importance of a website is increasing for the brands and businesses.
So, user-generated content can help you achieve your SEO objectives and the best part is that along with that you also get to enhance your overall brand image and have valuable brand advocates about the brand.
These benefits are not it and there are many more that you can unlock the with integrating UGC in your SEO strategy and your marketing strategies as well.